We designed this sign to be printed in a large format and posted indoors at Emory Healthcare hospital and clinical locations so that patients, visitors, and staff would increase health behaviors that prevent the spread of flu and COVID. We also designed a smaller flyer that can be posted within individual units.
Small flyer (PDF 3.8MB)
The poster is deceptively simple on the surface but draws upon principles of psychology and design to engage the viewer. We only have milliseconds to engage them. Humans beings are drawn to faces, and eyes in particular. This is what grabs the initial attention of the viewer. The image is a little humorous, which helps the subject let down their guard and feel curious. Then they see the red bold word "STOP" which subconsciously urges the viewer to literally slow or stop their movement and pay more careful attention. The subject of the sign "Flu and COVID" is the next bit of information registered, so the topic is immediately understood. Now that they are fully engaged, they are presented with simple, memorable, visual actions that they are urged to take.